Shanghai Fashion Week is always considered one of the most important events in the global fashion industry, where major international brands and promising local labels have the opportunity to shine. This year, LSOUL – a Vietnamese local brand – officially participated in the event. With careful investment and a strong creative strategy, LSOUL not only presented a high-quality collection but also affirmed the position of Vietnamese fashion on the international stage. “2R” (Risk & Reward) Collection – Breaking Boundaries Through Contrast At Shanghai Fashion Week, held on March 30, 2025, CEO Nguyễn Trọng Lâm and the LSOUL creative team impressed the international fashion scene with their “2R” (Risk & Reward) collection, offering a fresh and bold perspective on Vietnamese fashion. The “2R” collection draws inspiration from the contrasts in the lives of modern women and embodies a fearless spirit of taking risks and embracing opportunities. Most designs feature a combination of strong silhouettes, premium materials, and innovative styling, creating a striking breakthrough for Vietnamese fashion on the global runway.